Shortly after the launch, it climbed the ratings ladder and is leading the genre with significant lead since then. ![]() Star Jalsha, which was launched on 8 September 2008, is soon going to complete four years. It is the colour of hope, desire, celebration, passion, love, and holiness. The red swoosh signifies the strength and emotion that binds together. It is also feminine yet powerful - a symbol of clarity and purity, denoting optimism and aspirations that every woman embraces as an inherent quality. The new logo shows the light and energy at the heart of the channel. Programming that reflects and reinforces its brand philosophy toįurther deepen its bond with the viewers. Star Jalsha said that this new identity refresh will be backed with Paltai' is also the brand philosophy of the channel. ![]() The logo will make its first appearance while airing the one-dayįictionalised event, 'Chalo Paltai' (Let’s bring a change). Star Jalsha will unveil on 17 June a “refreshed” identity with a new diamond Star logo.
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